Ok. I'll admit it. I'm more than a little intrigued by the new Myspace teaser issued this week.
Even more than that, however, I can't wait to see what the company has planned for marketing the re-launch of the site over the next few weeks and months. The teaser video they created has set the bar high. I mean, the redesigned site actually looks, well ... cool. And by limiting the number of invitations that are being extended, they've managed to reach the early adopter in me who's shouting "Must. Try. New. Myspace. FIRST!"
News of the announcement is attracting a lot of positive feedback over Twitter as well as in the comments section of websites like Mashable, so they're off to a great start generating buzz. It's exactly what the brand needed to do if it's going to regain the prominence it once had. In my opinion, word-of-mouth is the best thing Myspace has going for it at the moment, especially when you consider this study that observes "in [electronic word-of-mouth] 1 person can affect the behavior of 8 other people." I'm interested to see how they build on this brief momentum; I'm especially looking forward to seeing to how they use Twitter and Facebook in their overall campaign strategy. That is, if they do at all.
But until we see more, consider this: we're using "cool" and "Myspace" in the same sentence. Who would have thought we'd be saying that about the brand in 2012?
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